We got tired of tools that had opinions about how we should think.
Whatever shape your thinking takes, our canvas follows.
Figma thinks mostly in frames. Miro thinks in sticky notes and project management formats on an infinite plane. Notion thinks like blocks stacked in a column. Keynote thinks in 16:9 slides, one after the other.
For some projects, that's fine. But to be honest I struggle every time I open a design tool that isn't exactly equipped to handle the stage I am at in my thinking.
The problem isn't that tools have structure. Structure is useful. The problem is that the structure is usually somebody else's. Somebody who decided, before you ever opened the file, how your ideas were supposed to be explored, organized, and displayed.
Those aren't neutral choices, and the tool made them for you before you showed up.
I tend to think in clusters of references floating at different distances, forming and dissolving, scale standing in for importance. Some think in grids with clean rows, clear hierarchy, every asset in conversation with its neighbors. Some think one way on Monday and the other way on Thursday. Some think one way for the first draft and the other way for the final read.
Masonry when you want order. Infinite freeform when you want room. Pan, zoom, stack, scale. Actual scale, the kind where a detail can be ten times the size of its neighbor because it matters ten times as much, or a tenth of the size because it's context, not content. This tool doesn't fight you for wanting to think that way.
The same board can be a tidy collection in the morning and an exploded constellation by afternoon, because the canvas isn't the idea. The canvas is supposed to hold the idea without changing it.